Hi, I’m Lindsay 👋🏻

I’m a Product Writer with over 5 years of experience in User Experience Writing and Content Design. Most recently, I wrote for Growth experiences at Duolingo, and for global payment experiences at PayPal.

A little bit about me:

  • I write, collaborate, strategize, and adapt. 🍁

  • When I put pen to paper, I’m versatile, empathetic, and strategic. ✍🏻

  • When I collaborate, I’m great at taking initiative, balancing conflicting feedback, and advocating for strong processes. 🫱🏻‍🫲🏼

  • When I strategize, I develop flexible plans for supporting business goals in a user-centric way. 💭

  • When I adapt, I lean into embracing ambiguity, making rationale-backed decisions, and learning on the go. 🏊‍♀️

Looking for the next opportunity where I can do all these things, and more. 🗺️

A peek at my resume

2023-2024

Career break

  • Principal product writer on EdTech startup freelance project (In progress)

  • Writing my newsletter, Letters from Linz

  • Getting UX Content Research & Testing certificate (In progress)

  • Being a dog mom to Juni

  • Attended Growing in Content 2024

July 2022-September 2023

Duolingo

Wrote for Growth experiences that increased success metrics for: the streak, widget, leaderboards, achievements, onboarding, and nudge-y notifications.

Designed content strategy for Duolingo Widget promo newsletter project that increased overall widget installation rate.

Outlined strategy and creative script for Onboarding video that increased Super Duolingo subscription bookings by 3%.

Created email that increased unique Leaderboards learners by 5% and increased their time spent learning in the app by 4%.

January 2019-November 2021

PayPal

Established PayPal as China’s first online foreign payment provider through crafting content for a compliance initiative, allowing the company to tap into a 96 trillion-dollar e-commerce market.

Maintained PayPal’s significant business with Mexico, humanizing a tricky compliance flow for around 2.8 million merchant and consumer users.

Co-founded PayPal Rise, the company’s first ever Pan Asian employee resource group, to support the company’s mission of democratizing payments across the world and to strengthen a sense of cultural community in the tech workplace.

Projects

  • PayPal Mexico

    Developed content for compliance flow + crafted strategy that balanced business & user goals

    Learn More

  • Duolingo Method Explainer

    Wrote creative video script for Onboarding video aimed at rebuilding trust with skeptical learners

    Learn more

  • Duolingo Avatar

    Reduced learners’ confusion around the new Avatar feature, in one sentence

    Learn more

  • Duolingo Widget Promo

    Developed content strategy and direction for Duolingo Widget promo newsletters, leading to more installs

    Learn More

  • Duolingo Age-restricted Leaderboards

    Wrote a serious, yet delightful, policy update email for parents on their kids’ new access to Leaderboards

    Learn More

More

Drinking up sadness and happiness, all at once

The lore behind big baby spoon love

I know I can keep going

What people are saying

  • Lindsay is creative, collaborative, and consistent: a triple threat...Since we've worked together, I've loved watching her grow... It's been a pleasure to serve as her mentor, but to also flip the script and have her as one of my creative muses and beta readers: she's always given me incredibly thoughtful and actionable feedback to take my picture book manuscripts to the next level and ultimately secure book deals with some of the largest publishing houses. Lindsay is a creative powerhouse and any organization would be lucky to have her!

    Roger Lam, Sr. Product Marketing Manager at LinkedIn & Lindsay’s mentor from her UT Austin days ‘til now

  • "Lindsay is a smart, strategic content designer. At Duolingo, she had a unique way of identifying themes in the user journey, then proposing systemic approaches to make content more cohesive and rewarding for our learners. She also creates the most clear, gorgeous documentation I’ve ever seen! Lindsay would bring thoughtful collaboration, clarity, and sharp writing to any team she’s on."

    Mary von Ogtrop, Head of Product Writing at Duolingo

  • "Lindsay is a strong cross functional partner, and particularly adept at juggling (sometimes competing) team goals and priorities. Her ability to balance brand voice with the conciseness and clarity needed to promote product features would be an invaluable addition to any team!"

    Maggie Glascott, Previously Senior Email Marketing Manager at Duolingo

Let’s chat

Whether you’re on the hunt for a new product writer, or you’re looking to collaborate - I’d love to hear from you.